sarab communications LLC is an independent brand and marketing strategy consultancy founded in 2020 to provide organizations – startups, SMBs, established brands, agencies and non-profits – with executive marketing expertise to drive meaningful business outcomes.
The consultancy is led by Founder & CEO Sarab Al-Jijakli - An award-winning NYC marketing agency veteran turned ‘client-side’ brand executive with a proven track record of transforming Fortune 500 brands and achieving business results through holistic strategies.
With the pressures of a 'growth at any cost' mindset, short-term tactics and hacks often replace a sound and balanced growth strategy.
Our approach is rooted in the idea that sustainable growth is predicated on building the right brand foundation - one that can help your team scale with purpose, stand out distinctively from the competition while increasing relevancy and memorability with your audiences.
Ensuring your brand purpose then permeates throughout everything you do - your products, experiences, services, marketing and communications - helps your audiences create a deeper, more meaningful and long-lasting connection with you.
Whether in a seed round or late stage, establishing your brand blueprint helps setup your organic growth.
Building the core business often takes all your team's energy - outside expertise takes a huge burden off your plate.
North star ambitions often require new brand strategies with fresh perspectives to supercharge your business.
Experienced talent to support clients is often difficult (and expensive) to secure. Tapping into our expertise helps hit those fast turnarounds, efficiently.
'Purpose' is authentically at the forefront of your org - utilizing top marketing expertise helps you stand out distinctively with funders, donors & stakeholders.
Finding partners to strengthen the brand positioning of your investments while aligning marketing efforts with new business priorities helps unleash their value.
Perfect for any business in need of ongoing executive marketing leadership, mentorship and who don't want to take on a full-time executive salary.
In this part-time role, I help establish and/ or refine the team, roles, KPIs and structure while laying the strategic path forward for marketing activities that drive business growth.
Ideal for specific strategic deliverables (i.e. Brand strategy) or initiative need (i.e. Logo concepts).
I can engage with you on any of the services listed above (and more) in a very focused and narrow scope to fulfill any specific need you have.
Often times clients need support beyond the initial strategic deliverables.
In this type of engagement, I can come-in with my network of vetted talent to manage your ongoing campaigns and initiatives day-to-day while complementing and easing the burden on your in-house resources.
Wally Olins, British brand guru