About
sarab communications LLC is a boutique brand and marketing strategy consultancy founded in 2020 to provide organizations – startups, SMBs, global brands, agencies and non-profits – with executive marketing expertise to drive meaningful business outcomes.
The consultancy is led by Founder & CEO Sarab Al-Jijakli - An award-winning, NYC marketing agency veteran turned ‘client-side’ brand executive with a proven track record of transforming Fortune 500 brands and achieving business results through holistic strategies.
Who we help.
Startups
Established & global brands
Startups
Whether in a seed round or late stage, establishing your brand blueprint helps scale your organic growth with focus.
SMBs
Established & global brands
Startups
Building the core business often takes all your team's energy - outside expertise lifts a huge burden off-of your plate.
Established & global brands
Established & global brands
Established & global brands
North star ambitions often require new brand strategies with fresh perspectives to supercharge your business.
Agencies
Non-profits & EDUs
Established & global brands
Experienced talent to support clients is often difficult (and expensive) to secure. Tapping into our expertise helps hit those fast turnarounds, efficiently.
Non-profits & EDUs
Non-profits & EDUs
Non-profits & EDUs
'Purpose' is authentically at the forefront of your org - utilizing top marketing expertise helps you stand out distinctively with funders, donors & stakeholders.
PE & VC firms
Non-profits & EDUs
Non-profits & EDUs
Finding partners to strengthen the brand positioning of your investments while aligning marketing efforts with new business priorities helps unleash their value.
Services & how we help.
Brand strategy & positioning
Creating brand blueprints to scale growth is our sweet spot. We’re skilled at developing ‘purpose’ language, brand positioning, naming strategies, brand architecture, rebrands or refreshes as well as comprehensive brand management to help brands thrive by standing out distinctively from the pack.
Strategic planning
To achieve marketing goals, crafting cross-channel marketing plans with unified messaging is key to building brand memorability and relevancy with audiences. An integrated strategy allows for both a strong brand presence and appropriate action wherever your customers consume, from digital platforms to mass media.
GTM planning
Before successfully launching a new brand or product, a GTM (Go-to-Market) strategic plan is needed to ensure cohesion across teams and channel strategies. This investment in planning creates the discipline and unity to enable an impactful launch.
Creative & design
Bringing a brand to life is predicated on crafting visually stunning creative solutions that pays off the promise and captures the audience’s attention. From conceptualizing big ideas to creating cohesive design systems that builds memorability, a distinctive creative strategy helps drive brand affinity and growth.
Web & digital experiences
Whether revamping a website or establishing an eCommerce platform, consumers expect exceptional experiences that deliver the brand promise consistently. It's essential to create a connected and seamless digital ecosystem that is optimized for discovery, engagement, and conversion to fuel brand-driven growth.
Cross-discipline marketing
To execute integrated marketing plans successfully, we blend brand purpose with best practices from various marketing disciplines – brand marketing, performance, product, digital, content, social, CRM, SEO & SEM. This holistic approach to marketing campaigns drives brand-fueled awareness, consideration, and growth across the entire customer funnel.
Insights & cultural consulting
Competitive research and audience analysis is infused into every aspect of our strategy and creative processes, establishing opportunities to effectively position a brand and uncover audience insights that drive all marketing activity.
Additionally, we offer Cultural consulting to bridge the massive gap between brands, industries and SWANA (MENA) communities.
Fractional Marketing management
Whether for a new startup or a large enterprise, we specialize in establishing and optimizing effective marketing organizations. Our capabilities audits and assessments identify opportunities for improvement in organizational structure, roles, and processes. Additionally, we offer mentorship, trainings, and workshops to empower your team members and enhance their skills.
The approach: A time-tested, thorough methodology to build your brand and go to market effectively.
20+ years of marketing agency and brand-side experience.
Media & entertainment
Technology & Web3
Financial Services & Fintech
Retail & eCommerce
Health & wellness
Non-profit
